Ideas (or... The Hard Work?)

 

Ideas are everywhere. They fall out of songs, headlines, idle conversations. They’re cheap - disposable sparks.

What matters is execution. Taking that spark and burning it into something complete. Anyone can say “post-apocalyptic wasteland.” The originality isn’t in naming the wasteland, it’s in the details: the tribes that rise, the rituals they keep, the broken thing they worship.

Gimmicks and novelty fade. What lasts is texture. The little contradictions and sharp edges that make your version stand apart from the hundred others.

So don’t hoard ideas. Don’t worship them. They’re easy. What’s hard - and worth doing - is the slow, stubborn work of shaping an idea into a world your players will want to play inside.